Skills required to get Digital Marketing Job in Dubai

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The digital marketing domain has been growing by leaps and bounds. With more and more websites being created on a daily basis, there is a growing demand for professionals with a good knowledge of fields like mobile marketing, social media and analytics.

Dubai, one of the fastest growing commercial hubs in the world has attracted huge investments in different sectors like petrochemicals, real estate and tourism. Now it also provides a wide range of employment opportunities for digital marketing professionals.

The growth of internet has changed the way companies used to do business. In order to have a good presence in the market, organizations engaged in different industries require the expertise of professionals with hands-on experience in digital marketing.

Over the last few decades, Dubai has emerged as one of the leading hubs in the world for jobs and business. The city has attracted investments in different sectors like petrochemicals, construction, finance, tourism etc.

If you are interested in the digital marketing sector and want to have a career in this field, then this is the best time to apply for a job in this lucrative field in Dubai. Companies based in Dubai require professionals with experience in the digital marketing sector. This is because people who have been engaged in this field are well aware of the latest changes taking place in search engine algorithms and can come up with new strategies to comply with the guidelines laid down by major search engines like Google, Yahoo and Bing.

If you are a fresher, it would be wise on your part to acquire experience by working in a digital marketing agency for a year or two. It will increase your possibilities of acquiring a suitable job in this field in Dubai, and also make you aware of the changes taking place in the industry.

Let’s discuss the necessary skills that prospective employers look for are mentioned below.

Skills required to find Digital Marketing job in Dubai:

Knowledge of social media

In order to promote brands and attract visitors to their websites, social networking sites like Facebook, Twitter and LinkedIn play a major role. Apart from creating community pages in these sites, you will also need to keep these pages updated with news related to the brands, so as to generate interest among members of these pages. The more you interact with consumers, get to know what they have to say and respond strategically to their needs. You will also need to check the social media activities being done by client’s competitors, optimize the landing pages, and come up with two or three versions of ads which you are going to post in social networking sites.

Google Analytics

To work and grow in the digital marketing field, you need to have a thorough knowledge of ways to handle Google Analytics, which will provide you statistical details about the number of visits to a website, as well as traffic sources along with measurement of sales and conversions.

By integrating Google Analytics with AdWords, you can evaluate the digital marketing campaigns you are handling by checking the quality of the land pages. It can also help you generate leads; single out the web pages which are performing poorly, the location of the visitors as well as the time period they spent on a page. Working full time in a digital marketing for a year or two will provide you with the knowhow about using Google Analytics.

Content Marketing

As always content is king when it comes to marketing in the digital platform. In order to ensure that the sites you are handling are able to attract high quality traffic in the long run, you need to follow the latest updates on search engine algorithms like Panda, Penguin and Humming Bird. Make sure that the content being generated adheres to the guidelines being laid down by these updates. Staying up to date with these changes is important if you want to grow in this field. Explain to the writers within your company about the exact type of content you require for submission. Keep a track whether the writers are complying with the guidelines or not.


Once you have gained sufficient skills in some of the above mentioned areas, you can start applying for jobs in some of the leading digital marketing firms based in Dubai. The more experience and skills you acquire, the greater will be your possibility of acquiring a job in one of the most coveted firms in this field. You can also consider attending workshops on digital marketing in order to find out more about the changes taking place in this field, so that you can answer to all questions you are asked once you sit for an interview. You will also need to work on your communication skills so that you are able to impress the interviewer with your knowledge and presentation skills. This will make sure that you get the perfect break to your career which you have been looking for quite some time.

Here is a list of recent Digital Marketing jobs in Dubai.


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