Boutique 1, Dubai high fashion retailer has launched a version of its store, online. The website will include international brands including Carolina Herrera, Temperley and Joseph as well as top denim brands, 7 For All Mankind, True Religion and Rock & Republic.
It will also feature a ‘shop-in-shops’ for both Elie Saab and Missoni, featuring profiles and edited seasons collections.
The website will also have a weekly online magazine attached with interviews with designers, celebrity style tips and waiting lists on reordered items.