Dubai Modern High School wants to keep in the news. Apparently it is persistent with its move to new Dhs 200 Million campus, and subsequent fee hike.
The school issued a circular that it will be moving to its new Dh200 million site in Nad Al Sheba because there is no overwhelming support from parents to pay the fee increase at the old premises.
The circular stated that the move will be effected once all the necessary approvals from government authorities are given for the new building and the new fee structure.
A spokeswoman for the Global Education Management Systems (GEMS) said: “We have been listening very carefully to what parents have been saying and were prepared to sacrifice our move to the new building. But on Tuesday the Knowledge and Human Development Authority (KHDA) told us that it would treat Dubai Modern High School at par with other schools if it remained at its current site and the current fee structure would have remained.”
1 thought on “More chaos with Dubai Modern High School”
dubai Modern High School -relocation to new premises and fee hike-a example of poor crisis communication and managent
Dubai Modern high school is struggling hard to manage perceptions.But unfortunately, the recent spate of events only show that the school’s reputation is on the dwindling side.
There is no proper spokesperson for the school.They communicate so poorly that the parents are often left confused and in a state of anxiety.
The school management’s conduct clearly shows lack of transparency AND THIS CREATES A LOSS OF TRUST AMONgST THE STUDENT AND THE PARENT COMMUNITY.