Telecom service provider du has joined the race to be among the first companies in the Middle East to provide its customers a three-dimensional television viewing experience.
The company announced that its one-year-old video-on-demand (VoD) service is now 3D-capable and has started airing its first 3D content.
Calling it a “3D first for the Middle East,” du is believed to be the first telecom company in the region to be out of the 3D gate on the leading edge of the 3D craze spawned in part by cinematic efforts this year such as Avatar.
The company said that it reached a deal with On Demand Group of the UK to air du’s first 3D movie, Street Dance3D.