The Telecommunications Regulatory Authority (TRA) has extended the registration in the (dotEmarat) Sunrise period for an additional six months to give trademark owners opportunity to take advantage of the unique offer.
TRA is encouraging trademark owners to apply during the Sunrise period to benefit from a wide range of benefits including the ease of registration process and the competitive cost. Furthermore, the current stage witnesses less competition to obtain a (dotEmarat) domain name.
Mohamed Nasser Al Ghanim, TRA Director General, said: “We are committed to support trademark owners while applying to acquire an Arabic domain name, therefore we decided to extend the Sunrise period. (dotEmarat) represents various commercial advantages that can enhance and strengthen the communication between businesses and their clients.”
He added that “ownership of (dotEmarat) domains will secure intellectual property rights related to the trademark and opens vast opportunities for more businesses to take advantage of the Arabic names for their brands.”
From: Emirates 24|7