More than 30 billboards on Sheikh Zayed Road have been removed on grounds of displaying provocative messages.
Emirates 24|7 reports an unnamed company was selling advertising spaces on billboards attached to light poles along Sheikh Zayed Road.
The billboards had teaser messages in Arabic and English, contained big blocks of phrases including: “I am yours”, “Buy me”, “I’m available”, “Talk to me” and “Call me now”.
Dubai Municipality has taken down these billboards considering them as displaying provocative messages.
The ads were brought to the notice of Dubai Municipality after members of public complained.
Dawoud Al-Hajri, Director of Planning, Dubai Municipality said: “The department responsible for advertising, immediately took the initiative to review the documents of the advertiser and content of the ad itself.
“It was discovered that the ad was booked via the Internet, and received approval on the internet.
“The company’s aim was to advertise the signboard space itself, inviting advertisers looking for ad space to consider using these billboards.”
Images: Emirates 24|7